PARIS – In an exciting development, LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury group, has announced a sponsorship deal for the 2024 Paris Olympics and Paralympics. This collaboration puts LVMH alongside esteemed French sponsors like BPCE, Sanofi, and Carrefour.
During a news conference attended by notable figures such as International Olympic Committee President Thomas Bach, Paris 2024 chief organizer Tony Estanguet, Paris Mayor Anne Hidalgo, and France’s sports minister, Amelie Oudea-Castera, Antoine Arnault, an heir to the LVMH empire, confirmed the deal.
Under this agreement, LVMH’s renowned brands, including Louis Vuitton, Dior, Moet Hennessy, and Chaumet, will be involved in various ways. The prestigious jeweler Chaumet will design the medals for the Games, and the French athletic delegation will don clothing from one of LVMH’s esteemed fashion houses. Sephora, LVMH’s esteemed beauty retailer, will sponsor the Olympic torch relay.
Furthermore, LVMH has expressed its intention to sponsor athletes, including French swimmer Leon Marchand. The details of this landmark deal have not been disclosed at this time.